The Good Stuff Jupiter
The Good Stuff is a lifestyle retail brand based in Jupiter, Florida, offering a highly curated mix of repurposed furniture, home décor, apparel, gifts, and locally crafted products. The brand is known for its warm, quirky, and ever-changing in-store experience, and wanted its online store to reflect the same sense of discovery, creativity, and charm.
The primary goal was to translate a physical, boutique-style shopping journey into a high-converting, visually rich Shopify experience.
The Challenge
The Good Stuff is a boutique lifestyle retailer offering repurposed furniture, home décor, gifts, apparel, and locally crafted products. Their in-store experience is warm, quirky, and discovery-driven — but their online presence needed to reflect that personality while also supporting a large, frequently changing inventory.
The goal was to design a Shopify store that felt boutique, not corporate, and encouraged confident purchasing.
My Approach
A brand-led, conversion-focused Shopify experience was designed to balance visual storytelling with usability. The layout and navigation were structured to support exploration while keeping the buying process simple and frictionless.
Key updates included:
The Outcome
The final solution delivered a digital experience that closely mirrors the in-store personality of the brand while improving usability and conversion flow.
Results included:
What Was Delivered
This project covered the full design and implementation lifecycle of the Shopify store.
"Excellent Developer and Excellent Communication. I can't rave about him enough. So helpful with helping me make decisions on the project and getting me through each step. I really had a great time working with me and you will too."
